Yinka Ilori Pop-up store
Yinka Ilori's colourful pop-up shop in east London features new collections and interiors inspired by West African architecture and words of affirmation.
The pop-ups identity incorporates a swing/gift tag as a graphic device, symbolizing a range of actions and emotions associated with a pop-up event. Beyond representing shopping and retail, the tag embodies connections, relationships, and celebration. It underscores the significance of giving and receiving, fostering bonds among friends, family, colleagues, and beyond.
The tag serves as a platform or space for sharing and communicating messages or information, a practice often embraced by Yinka in his work. This identity extended across digital platforms, various OOH locations, invitations, artworks, and products, ensuring a cohesive and impactful presence across all touchpoints.
Creative Direction, Graphic design, Motion
Yinka Ilori (Commissioner)
Klara Zepp (Project Manager)