Yinka Ilori Brand Identity
The brand refresh of Yinka Ilori encompasses both his studio/artistic practice and his ongoing 'Objects' venture, a collection of homeware and objects launched by the artist in 2021.
The identity seeks to embody several key brand pillars that define Ilori's unique approach and artistic style, with a particular focus on his Dual British and Nigerian heritage. It aims to reflect Ilori's work, which exudes Joy and Positivity, storytelling and memory, symbolism and iconography, among other elements.
With these pillars in mind, we adopted a rule of two as a graphic parameter to inform the design. A bespoke typeface by British Standard Type was commissioned, featuring OpenType features that allowed the creation of two type sets from one typeface. The typeface was deconstructed into shapes, which were then fused to form new icons usable as repeatable patterns—an element frequently seen in Ilori's graphic work. Additionally, a new color strategy was implemented, incorporating gradients to signify the blend of two to create one cohesive identity.
Originally intended for graphic implementation, the new identity is now poised for rollout across products and objects as well.
Design and Graphic direction