Radio Thamesmead (RTM.FM)
The development of RTM's identity is rooted in extensive archival research into the iconic Brutalist Architecture defining the estate. The logotype draws inspiration from the elevated walkways and networks that intricately connected the community. Given that the radio station serves the community, it was crucial to reflect the brand's strong ties to it.
Additional treatments and design choices were influenced by the expansive marshland surrounding the estate, along with archival imagery and graphics commemorating its rich history and development. These elements collectively contribute to a cohesive and meaningful representation of RTM's identity and its deep-rooted connection to the community.
Graphic and Motion Design
Taco Gallery (Commissioner)